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Creative & Design

Peach

Feminine Wellness Brand

Description

Focused on providing ecologically sustainable and non-polluting women’s wellness and menstrual products, from the onset of the project for Peach, the central idea was to stand apart from the industry standard of being overly effeminate. From choosing a colour palette that is soothing to the eye and yet, does not scream “women” – to carefully crafted messaging that makes menstruation and feminine wellness a gender neutral topic, the content and themes of this project were fun, educational and relatable for the end consumer.

Project

Creative & Design

Launch

August 2019

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