Image
Logo & Branding

Masaya Couture

Luxury Lounge Wear Brand

Description

Bringing together the comfort of lounge-wear and the opulence of luxury fabrics, the project for Masaya enabled the brand introduce itself as the epitome of comfort based fashion. A pioneer in the industry, the logo of the brand was designed to represent what the brand itself stands for- the joy of being comfortable while empowered by fashion statements. This laid the foundation for bringing together the elements of the branding, each of which contains in them the message that not only are they aspirational and premium, but are also strongly rooted in what the brand is and brings to the customer.

Project

Logo & Branding

Launch

October, 2019

Image
Image
Image
Image
Image